Where to Sell Domains
Every major selling channel compared - marketplaces, auctions, brokers, and direct outreach.
Your selling options
There's no single best place to sell domains. The right channel depends on the domain's value, your timeline, and how much work you want to put in. Most experienced sellers use multiple channels simultaneously.
Marketplaces
Afternic
Commission: 15–20%Pros: Largest buyer reach. Integrates with GoDaddy search results - massive distribution. Fast Transfer feature speeds up transactions.
Cons: Higher commission. GoDaddy-centric ecosystem.
Best for: .com domains, any domain where reach matters most.
Sedo
Commission: 15%Pros: Strong international reach. Large listing volume. Built-in brokerage for premium names. Good for ccTLDs.
Cons: Interface is dated. Slower transaction process than Afternic.
Best for: International domains, ccTLDs, European buyers.
Dan.com
Commission: 9–15%Pros: Clean buyer experience. Lease-to-own feature. Lower commission on direct sales. Professional-looking storefronts.
Cons: Smaller buyer pool than Afternic or Sedo.
Best for: Mid-range domains ($500–$10k), lease-to-own deals.
Auctions
GoDaddy Auctions
Best for expired domains and domains you want to sell quickly. Auction format creates urgency and competitive bidding. Lower prices than private sales but faster transactions.
NameJet
Premium expired domain auctions. Higher quality inventory, more serious buyers. Good for domains with strong backlink profiles.
Sedo Auctions
Sedo runs periodic auctions for premium domains. Good for high-value names where you want competitive bidding.
Direct outreach
Finding buyers yourself and reaching out directly. No commission, but requires time and effort. Consistently produces the highest sale prices for the right domains.
- Commission: 0% - you keep everything.
- Best for: Domains worth $2,000+ where the extra effort is justified by the commission savings.
- How: Find companies using similar names or operating in the relevant niche. Contact the CEO or CMO directly with a short, direct email.
- Escrow: Use Escrow.com for transactions. Never transfer without payment.
Brokers
Domain brokers handle the sale for you in exchange for a commission (typically 15–20%). Worth it for premium domains ($5k+) where their buyer relationships and negotiation skills add real value.
- Commission: 15–20%.
- Best for: Domains worth $5,000+ where you want professional representation.
- Options: Sedo Brokerage, Media Options, DomainAgents, GoDaddy Broker Service.
The recommended approach
For most domain investors: list on Afternic and Sedo simultaneously (passive), do direct outreach for your best domains (active), and consider a broker only for premium names.
Don't rely on a single channel. The more places your domain is visible, the faster it sells.
Ready to put this into practice?
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