Domain Research Guide
How to find valuable domains before anyone else does.
Why research matters
Most domain investors lose money because they buy based on intuition. Good research replaces guesswork with data. It takes more time upfront but saves you from holding domains that never sell.
Research framework
Keyword research
Use Google Keyword Planner or Ahrefs to find keywords with high search volume and commercial intent. Domains containing these keywords attract type-in traffic and SEO value.
Comparable sales
Search NameBio for similar domains that have sold. This tells you what buyers actually pay, not what sellers hope to get.
Domain history
Check the Wayback Machine for past content. Avoid domains with spammy history, adult content, or Google penalties. Use MajesticSEO to check backlink quality.
Trademark check
Search the USPTO database before buying. A domain that infringes on a trademark can be taken from you through UDRP proceedings - even if you registered it in good faith.
Market trend analysis
Is the industry growing or shrinking? A domain in a declining sector loses value over time. Track startup funding, Google Trends, and industry news.
Research tools
NameBio
Comparable sales database - the most important research tool.
Ahrefs
Backlink analysis, keyword research, domain authority.
Google Keyword Planner
Search volume and CPC data for keywords.
Wayback Machine
Domain history - what was on the site before.
MajesticSEO
Trust Flow and Citation Flow metrics.
USPTO TESS
Trademark search database.
Ready to put this into practice?
Use our free tools to research, value, and find domains.