Domain Portfolio Management
Track renewals, cut losers, and build a portfolio that generates real returns.
The portfolio problem
Most domain investors accumulate domains faster than they sell them. After a few years, they're paying $1,000+ per year in renewals for domains that haven't received a single inquiry. That's not investing - that's hoarding.
Good portfolio management means being ruthless about what you keep. Every domain that doesn't sell is costing you money.
Tracking your portfolio
At minimum, track these fields for every domain:
Quarterly review process
Review all domains
Go through every domain. When did you last get an inquiry? Has the market for this domain changed?
Check renewal dates
Identify domains renewing in the next 90 days. Decide now whether to renew or drop - don't wait until the last minute.
Update pricing
Markets change. A domain you priced at $2,000 two years ago might be worth $8,000 now - or $500. Update your listings.
Drop the losers
If a domain hasn't received an inquiry in 2+ years and the market hasn't changed, drop it. The renewal cost is better spent on new acquisitions.
When to drop a domain
- No inquiries in 2+ years
- The industry it targets is declining
- A competitor domain sold for much less than your asking price
- The renewal cost exceeds your realistic sale probability × expected profit
- You registered it on a whim and it doesn't fit your strategy
Ready to put this into practice?
Use our free tools to research, value, and find domains.